Branded Lifestyle vs Lifestyle Brand: How to Build an Authentic Brand Presence Online

In this class, I'll be explaining the difference between branding a lifestyle and running a lifestyle brand. Hint: One is a lot easier once you figure it out. I find this coming up a lot with clients. They're getting stuck trying to look a certain way and forgetting what's most important...being authentic and real in order to resonate with an online audience. A lifestyle brand (ie: Lauren Conrad, Gwenyth Paltrow's GOOP, etc.) curate inspiration with a desired aesthetic to promote a specific lifestyle. However, a branded lifestyle (ie: Gabby Bernstein's "Spirit Junkie", Kate Hudson's "Pretty Happy", etc.) serve as proof of concept that their methods work. They share their story through images and content related to their lifestyle in order to sell their methods. That is what I want to help YOU do! Use your lifestyle as a branding tool to turn your passions into profit.