Optimize Your Business with Blogs

Many small business owners often spend days each month stressing and wondering how to write consistently.

Angst over writing, finding the time to write, coming up with topics to write about usually amounts to staring at a blank screen for hours on end. Let alone wondering how to successfully promote products, courses, or services. It all seems to be par for the course … or is it?

Here’s a secret, it doesn’t have to be difficult or stressful.

"Optimize Your Business With Blogs" will guide you in planning a strategic blogging platform. By the end of our meetings, you’ll be able to ditch writer’s block, be found online, and bring in the profits a well constructed communication plan offers.

This 8-session course is held LIVE every Thursday throughout February and March 2023 at 1pm ET/10am PT. Each session is a 60-minute journey into the world of blogging.

CLASS SCHEDULE:
2/9/23 - THE 5 PILLARS OF A STRATEGIC BLOG PLAN
This class is all about getting the background set so you can plan your blogging journey.

2/16/23 - KNOW YOUR AUDIENCE
Who are your readers and where do they stand on the Customer Awareness Spectrum?

2/23/23 - CONTENT STRATEGY PLAN - PART 1
Determine your three buckets (main topics) from which you'll develop your cornerstone article. The next step is to craft your blog web.

3/2/23 - CONTENT STRATEGY PLAN – PART 2
Start your communication plan by reverse engineering special holidays and promotions for your sales, products, and services.

3/9/23 - WRITING TIPS
How to develop your own style guide or decide which existing one you should use. Basic writing tips.

3/16/23 - ANATOMY OF A WELL-CONSTRUCTED BLOG
SEO tactics and yes, SEO includes how your blog is constructed and covers accessibility issues.

3/23/23 - KNOW YOUR POTENTIAL TRAFFIC
Explore the most efficient ways to let the world know you’re open for business.

3/30/23 - WRAP UP & CELEBRATE YOU!
We’ll wrap up the whole shebang and celebrate your accomplishments!

Along with co-work sessions, a private Circle group will offer participants a way to stay connected between sessions while offering and getting support from each other. It’s also where I’ll pop in once each day to comment or answer questions with the exception of weekends – we all need time to refresh our minds.

Value: $1597
Cost: $247

About L.E.: L.E.(pronounced Ellie, in case you were wondering) is a former Publications Manager, editor, and writer with 40+ years of experience working for the food industry and the healthcare and nutrition fields. She is currently the Blog Content Manager for The Wellness Universe and offers editing services.

She is credentialed as a Registered Holistic Nutritionist, Biblical Health Coach, and Environmental Health Specialist and also holds credentials in Journalism, Advertising and Public Relations, Editing, and Proofreading.

A long, long time ago she was a News Producer for Radio and produced series and segments for television on health topics.