Major Gift Fundraising Done EASILY

This session explores a six-step process for cultivating and securing major gifts. We will explore, from the donor�s perspective, what it takes to build strong relationships, how to identify potential major givers, and how to successfully appeal at the right time, for the right project and for the right amount.
Learning Outcomes:
- Be familiar with the role authentic, personalized donor communications plays in cultivating major gifts
- Understand the link between effective donor database usage and major gift success
- Learn how to ask and what to say when the donor says no

About the Presenter:

Jay B. Love is CEO and Co-Founder of Bloomerang. He most recently served as the Senior Vice President of Avectra. Prior to Avectra, he was CEO of Social Solutions and Senior Vice President of the Arts and Cultural Division of Blackbaud.

Prior to Blackbaud, he was the CEO and Co-Founder of eTapestry. After growing the company to more than 8,000 nonprofit clients and charting seven years of record growth in Indianapolis, eTapestry was acquired by Blackbaud.

Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation.

Jay has also been a business consultant for numerous high-tech firms throughout the U.S.

He is a graduate of Butler University with a B.S. in Business Administration. He currently serves on the boards of numerous nonprofits and one private tech company. He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as three granddaughters. He was a Founding Chairman of NPower Indiana, Founding Member of Techpoint Foundation and Founding Member of the AFP (Association of Fundraising Professionals) Business Member Council. He also chairs the AFP Ethics Committee.